Tools to Engage Attendees

Hologram branding

I love checking out new technology and how it can be implemented in my conferences, events and tradeshows. Sometimes I wish that some of our exhibitors would take part in using such technology because active participation or experience with a brand can be memorable, whether good or bad. So if one can control a good part of the experience by engaging attendees in a positive way, all the better. However, the newest technology is not readily available to the mainstream public, which is why exposure at your event gives the attendee a preview of what is to come, thus portraying the brand as innovative and cresative.

I was recently invited to a technology showcase by the Multi Image Group where I saw some really cool things. For example, here's a hologram they've created for Heineken. 

Spin the Wheel is one concept the Multi Image Group came up with for a client where an attendee can scan their badge in order to touch screen  and spinthe wheel. Based on where the wheel lands, the attendee wins a small prize. This creates engagement between the attendee and the exhibitor and an opportunity to collect contact information. 

google goggles apps

Visit www.mig.cc to learn more of their amazing capabilities and how they can do wonders at your event. It may be a bit too impressive, but no project is too small. What the worse they can say? No?